Hey there!

I’m Hillary, a creative professional with a passion for making things pretty and functional. With over 10 years of experience in a diverse set of roles, I’ve had the opportunity to work with a wide range of clients—from startups to established brands—helping them build identities, craft seamless user experiences, and develop strategies that drive results.

My journey as a designer and strategist has been fueled by curiosity, creativity, and a deep love for solving problems through visual and strategic solutions. Whether I'm designing a brand from scratch, crafting a marketing campaign, or enhancing the user experience of a digital product, my goal is always the same: to create meaningful connections between brands and their audiences.

My Approach to Design

At the core of my work is a belief that great design is more than just beautiful visuals—it’s about purpose-driven problem solving. My multidisciplinary background allows me to see the bigger picture, combining aesthetics with strategy to create designs that not only look good but also achieve measurable goals.

  • Brand Design: I love diving deep into a company’s identity, values, and goals to build brands that are memorable and authentic. A strong brand is the foundation of any business, and I enjoy the challenge of crafting a visual identity that reflects the heart of an organization.

  • UX/UI Design: For me, user experience is about understanding people—what they need, how they think, and how they interact with products. I use research and empathy to design digital experiences that are intuitive and engaging, ensuring that users have a seamless journey from start to finish.

  • Marketing Strategy: With a focus on data-driven insights and creativity, I develop marketing strategies that are both innovative and effective. My goal is to help brands connect with their target audience in ways that are meaningful and measurable, whether through social media, digital campaigns, or content creation.

  • Graphic Design: With an eye for detail, I create bold, dynamic visuals that bring ideas to life—whether it’s a logo, a print ad, or a social media campaign. My design style is adaptable, allowing me to create for a range of industries and media.

How I Got Here

My journey into design and strategy began as a child, I would design fliers in Microsoft Word for hours just for fun. I took some courses in high school to harness my interest and bam! — I was hooked. Over the years, I’ve worn many hats—working as a marketing intern, collaborating with teams as a creative lead, and leading creative initiatives as a UX/UI Designer—giving me a broad perspective on the impact design can have across various industries.

Throughout my career, I’ve had the opportunity to collaborate with amazing clients and teams, helping them not only meet their design needs but also grow their businesses through thoughtful, intentional strategies. This range of experiences has allowed me to approach projects holistically, considering both the creative and strategic angles to ensure the best outcomes.

My very first paid logo design job! Way back in 2014

Day one of my marketing internship with Company C! March 2018

Since COVID I mostly work from home now :)

What Drives Me

At the heart of everything I do is a passion for storytelling and connection. I believe design is a tool for telling stories that resonate—whether it’s the story of a brand, the journey of a user, or the impact of a well-executed marketing strategy. I’m constantly inspired by the potential for design to make a difference—in how businesses grow, how people interact with products, and how brands communicate their values to the world.

I’m also deeply committed to continuous learning. Whether it’s staying up-to-date on the latest design trends, diving into user research, or experimenting with new marketing tactics, I’m always looking for ways to expand my knowledge and skills.

FAQs About Me

  • I’m a coffee enthusiast and honestly a bit of a snob! I love finding local cafes wherever I go and comparing who has the best roast of coffee and oat milk cappuccino!

  • I enjoy nature for all of my fitness needs. I love going for a nice hike or trail run. I can be a bit obsessed about my mountain bike and where the next trail I want to scope out is. And if there's ever snow here again... cough cough... I love going snowboarding and snowshoeing in the winters!

  • Lots and lots! The ones I'd say I practice the most are playing guitar, something I've been learning since I was just a little girl! -- and photography of some kind. Sometimes I do photography in a more professional capacity and other times I do it just for me :)

I’m always excited to take on new challenges and collaborate with people who are passionate about what they do. If you’re looking for a designer or strategist who can bring fresh ideas, creativity, and a strategic mindset to your project, I’d love to connect!

Contact Me

Want to collaborate? Just share a few details, and I'll be in touch soon. I’m so excited to connect with you!